De Beers Canada agrees to long-term Long John sponsorship
The ice carving appears to be already underway.
De Beers Canada has announced their sponsorship with the Long John Jamboree.
The sponsorship will see De Beers invest $150 000 into the Jamboree over five years.
Allan Rodel, General Manager of De Beers’ Gahcho Kue Mine, feels the investment is a commitment to the North.
“With our sponsorship, we want to provide stable funding for the competition, allowing the committee a strong financial foundation to grow this excellent event,” says Rodel. “We hope it also provides additional confidence to the people of the NWT that De Beers is committed to the North for many, many years to come.”
It’s believed the $30 000 a year investment will attract ice carvers from around the world.
City of Yellowknife Mayor, Mark Heyck, says the sponsorship helps in the Jamboree’s planning process.
“Much like non-profit societies, the City really appreciates long term, predictable, stable funding arrangements. For De Beers to step forward and enter into a five-year agreement with the Jamboree is really fantastic and it also helps that organization plan their festival many years in advance.”
Applications for the ice carving competition are already coming in.
The Jamboree will be held next month, with the second annual High School Ice Carving Challenge taking place in early March.